A great UX review can do wonders for any website. By looking over the entire design you can learn what’s working, what’s not, and maybe find solutions that can increase the UX and ultimately increase revenues.
But learning how to conduct a review is the first step to solving problems and creating a better experience. In this guide I’ll cover the basics of a UX review and how you can get started running your own.
This does require some background in UX design but it also relies on basic principles of making great websites. If you’re willing to learn and put in some elbow grease then a UX review of your own website can be a great opportunity for growth
The goal of a UX review is to comb over an entire site and find spots for improvement. These spots could be obvious or they could be small, but you should aim to improve the site as a whole.
If you’re working on a personal project then you can set the metrics yourself. But client projects require collaboration because you’ll need to know what the company wants to improve.
How you conduct the review and how much information you gather will differ based on the client. Larger businesses can require more information where you’ll need to compile everyone’s goals into one big strategy.
The initial stage of a UX review is about information gathering moreso than anything else. Once you have enough raw data you’ll begin to see patterns, and these patterns can lead to insights for solving the tasks you’re faced with.
It’s easy to keep asking yourself questions and never really coming to detailed conclusions. But with specific goals you’ll be forced to study certain metrics and try to solve for very specific end results.
Think about the goals you need to aim for and what they mean. A high bounce rate means people leave the first page they enter. But are they on that page for a while? If yes, then they’re probably finding the information they need and leaving.
But what if it’s a landing page? Then people are leaving because they’re not interested. But why? Maybe they just don’t see the CTA button to sign up, or maybe they don’t understand what the page is for.